Marketing

Articles & Databases

• Start with these databases:
  Business Source Complete: articles in business, marketing, management, accounting, finance etc.
  CBCA Complete: indexes Canadian journals, magazines and newspapers from all subject areas. 
  
  
• More databases:
  CBR:Canadian Business Resource: profiles top performing Canadian companies.
  Canadian Newsstand: newspapers across Canada, including major daily newspapers.
  CARDonline: advertising rates and data for media in Canada
  
  
• Research Pro:
  Do one search  to find articles, books and websites. Use this in conjunction with the library catalogue and article databases.

Books

Library Catalogue - Find books at Douglas College Library.
WorldCat - Find books in libraries worldwide.

Company Information

CBR: Canadian Business Resource - Contains detailed profiles of top performing Canadian companies. Also includes biographical information on senior executives.
Company Profiles - U.S. and Canadian
SWOT Analyses - U.S. and Canadian
Hoover's Online - U.S. company profiles.
SEDAR : contains Canadian securities filings and may be used to find public company profiles and annual reports.
Industry Canada: company profiles, business information by sector, economic analysis, industry statistics, and more.
Federally Incorporated Companies: Canadian company information.
Canadian Key Business Directory -  REF HF 5071 C244 2003
Canadian Trade Index: Directory of manufacturers, exporters and distributors in Canada. Search by company, product description, trademark and province.
Annual Reports - primarily U.S. publicly traded companies.
BC Manufacturers' Directory
EDGAR: Company filings with the US Securities and Exchange Commission.  
Fraser's Canadian Trade Directory: Search by company, product or brand name.

Industry Information

• Classification Codes
  NAICS Canada - North American Industry Classification System
  1997 NAICS and 1987 SIC Correspondence Tables - U.S. Census Bureau
  
  
• Industry and Market Research
  Information by Industrial Sector (Industry Canada) - Canadian industry information
  Canadian Industry Statistics - Canadian And U.S. industry trends
  Market Research Handbook - profiles key industries and consumers in all Canadian provinces
  Statistics Canada: population, demography and industry information 
  FP Markets, Canadian Demographics - REF HF 5349 C2 S92 2010
  FP Survey, Industrials - REF HG 5151 F53 2008
  Market Research Reports - Business Source Complete
  Industry Reports - Business Source Complete
  Country Reports: business conditions in selected countries
  Overview of Industries - U.S. Bureau of Labor Statistics
  Includes Industries at a Glance which gives profiles of major U.S. industries.
  U.S. Economic Census - Gives economic census data by industry. 
  

Dictionaries, Encyclopedias, etc.

The Blackwell Encyclopedic Dictionary of Marketing	REF HF 5415 B624 1997b
BusinessDictionary.com	online
Dictionary of Marketing Terms	REF HF 5415 D4874

Statistics

BC Stats Depository site
Douglas College users only.
Socio-economic data pertaining to British Columbia. Includes Business Indicators, CPI, Labour Force Statistics, Regional Statistics, Migration and Immigration, and Historical Data.
Statistics Canada
Canada's national statistical agency, Statistics Canada provides extensive demographic and social, socio-economic and economic statistics on Canada.
Statistics Canada Guide - Douglas College
Statistics Canada Depository site
Douglas College users only. Allows greater access to Statistics Canada documents.
E-STAT
Canadian statistics including CANSIM and Census data. E-STAT also has reports and articles.
CANSIM: Canadian economic, demographic and social time series.
Community Profiles
Find census statistics for Canadian communities including cities, towns, villages, Indian reserves, metropolitan areas, health regions, provinces, territories and Canada.
Market Research Handbook
Presents profiles of key industries and of consumers across Canada.

Citation & Style Guides

Citation and style guides - APA, MLA etc.